Hey! I’m Polly.

I've been creative my whole life (my mum gave me my first logo brief as a kid, so I really had no choice).

After 8 years working in branding and creative with some pretty incredible names — Monocle, Veuve Clicquot, Dom Pérignon, Accor — I started Tastemakers & Co. to do the work I actually care about: helping creative-led businesses build brands that feel like them.

I grew up on a farm and winery in rural Victoria, watching my parents run their own business from the ground up. I know how much goes into it. That's exactly why I take it seriously.

I believe creatives should be recognised and rewarded for what they do. Branding is how that starts.

We start every project with a conversation — your story is the foundation everything else is built on.

BOOK A CALL

● THE PROCESS

We only ever work on one project at a time, because that's the only way to do it properly.

Having worked in bigger agencies, I know how much time gets lost in the back and forth between directors, creatives and account managers — and how much that costs you.
My 8 week C.R.A.F.T process is lean, direct and strategy-led, with the kind of personal attention a bigger agency simply can't offer.

  • Our brand strategy workshop is how we kick off this phase. It creates clear alignment on your goals which form the foundation of all creative.

    Deliverables include:

    • Purpose, Vision, Mission

    • Brand Personality

    • Target Audience Analysis

    • Competitor Analysis

    • Brand Positioning

    • Brand Manifesto

    • Brand Taglines

  • This phase delivers three creative territories. It is designed as a way to discuss and align on creative direction to progress to next stage.

    This allows us to:

    • explore what the brand could look like

    • open up conversations around what you like and don't like.

    • align on creative direction before we move into design.

  • This phase delivers the brand identity, including logo, icon, wordmark, colours, type and imagery direction.
    It involves distilling your brand’s essence into a clear, inspiring creative direction.

    Deliverables include:

    • Brand concept

    • Logo (and variations)

    • Colour palette

    • Typography pairings

    • Image treatment & direction

    • Mockups

  • The ‘Forge’ phase expands on the key brand assets, forging it into a fool-proof system that will allow you to execute the brand effortlessly yourself.

    Once signed off, we rollout selected assets such as*:

    • Business cards

    • Social media assets

    • Presentation templates

    • Packaging

    • Website

    • Photography

    • Email signatures
      *assets must be agreed upon prior to project commencement as part of the Scope of Work.

  • This phase is where we translate the brand to the real word™. We provide a detailed handover that contains everything you need to re-launch your brand.

    Deliverables include:

    • Brand Guidelines

    • Logos

    • Fonts

    • Colours

    • Social Media Assets

    • Business card templates

    • Presentation templates

    • All project working files